Internet Marketing Examples

These are examples of Internet marketing projects for clients and also from the Internet marketing company I founded and later sold.

One $995 Opt-In Email Gets 35 People to Pay $87,500 For The Rights To Sell A Client’s Product

One of my clients, Family Featured Products, sells calendars as promotional products, fund-raisers, and for brides and photographers. In the promotional products industry, there are 3,900 companies selling 650,000 products and none of them charge to sell their lines.

My client wanted to charge an entry fee, so I wrote 4 web-based emails and split-tested them to get distributors to sign up and sent them out to 30,000 people in the industry for $995. 35 people signed up and paid a total of $87,500 up-front. I don’t know their sales for the first year yet, but, whatever they are, that’s an additional return from that one email.

Getting To #1 and #2 Ranking In Both Google & Yahoo Out Of 3.9 Million Competitors

For one of my companies, Promotional Products Consulting, I set up a linking campaign, multiple content pages and used several other SEO strategies to get to be #1 – #3 on Google and Yahoo out of 3.9 million other companies with the same key words.

That brought me the traffic to sell 1,320 people and businesses my distributorships opportunity in the promotional products industry for $995 each. Over two-thirds of these people read my sales letter and sent me the money. One-third called to make sure I was really there. FYI, about 1 out 1,000 web site visitors bought so that worked out to a $1.00 visitor value.

I have since sold the company to another client in that business.

Sold 1,320 Promotional Products Distributorship Packages On-Line For $995 Each Without Talking To Anyone

OK, I lied, about one-third of the people who bought did call me to make sure I wasn’t scamming them. Doing business online is all about trust. People are not going to send $1,000 to someone they have never met unless you can build trust.

The sales letter web site I put together did that successfully.

Not only did I sell them this opportunity, I trained everyone with a series of 35 emails sent out automatically coaching them on what to do and when. Though some people called, many found the emails to be all they needed.

I have dozens of testimonials from people who bought my program who did very well — some even into 7 figures. Click HERE to view.