Determining Customer Lifetime Value
Do you know how much a new customer is worth to you? There is a term called “lifetime value of a customer” or “customer lifetime value” that should be used by anyone in charge of the marketing for their business. Customer lifetime value tells you how much profit you earn from an average customer over [...]
10 No-Cost, Low-Cost Ways To Promote Your Web Site or Small Business
If you own a small business, you might feel one of your largest obstacles is a lack of a big marketing budget. Billboards and television ads are certainly effective — but you can still get your name out there without making a huge financial investment. The trick is to get creative. You can drastically increase [...]
