Proof of every leak:
Quoted from your own website, reviews and listings, so you can see it for yourself.
The Money Maker Marketing Plan: every leak on your website, the 10 changes worth the most money, the finished copy to make them, and a 1-hour walkthrough with Joe.
Free bonus: your Search Visibility Report for Google, Maps and AI search.
Secure checkout by Stripe. If you don’t leave the walkthrough with 3 changes worth making, you pay nothing.


Sample cover. Your plan is built for your business.
Quoted from your own website, reviews and listings, so you can see it for yourself.
Ranked by how much money they're likely worth and how fast you can make them.
New headlines, a homepage mockup, lead magnet ideas, an ad concept, follow-up emails and a profile rewrite.
Uses your own average job value and close rate to put a dollar range on each change.
We record it so you don’t have to take notes, and you get the recording plus a written transcript.
One page that tells you exactly where to start on Monday morning.
Where you rank on Google, Google Maps, ChatGPT and Perplexity for every service you sell. How many people actually search for each one, using Google's own numbers. Who's getting those customers instead, and how your review count compares. Plus a ranked action plan your team can follow: this week, this month and the next 90 days.

Step 1,
Answer 6 quick questions: your service area, average job value, leads per month, close rate, main service and top competitor.
Step 2,
Joe reviews every plan before it's delivered to you by email.
Step 3,
One hour on Zoom. We rank the changes for your business and plug in your numbers. We record the call. You get the video and a written transcript afterward.
Pilot price
Pilot price for the first 5 businesses. $997 after that.
About 25 to 35 pages, built for your business: every leak ranked, the 10 moves worth the most, finished copy, plus a 60-minute recorded Zoom walkthrough with a written transcript. Free bonus: your Search Visibility Report with a week-by-week action plan for your team.
The first 5 businesses get the pilot price in exchange for honest feedback and, if they're happy, permission to share their results.
Promotion terms: the $497 USD pilot price applies to the first 5 orders only. After 5 orders, the price is $997 USD. No subscription and no automatic charges. Card payments are processed securely by our payment processor; we never see or store your full card number.
Get my plan for $497Secure checkout by Stripe. If you don’t leave the walkthrough with 3 changes worth making, you pay nothing.
The free report shows your top 3 leaks. The plan finds all of them, ranks the 10 changes worth the most, writes the new copy, and includes a 60-minute recorded walkthrough.
Attend your walkthrough within 30 days. If you don't leave with at least 3 changes you believe are worth making, email us within 7 days and we'll refund every dollar. Read the full refund policy.
No. The plan uses what's publicly visible about your business, plus the numbers you give us.
Local service businesses with a website: contractors, home services, medical and dental practices, realtors, insurance agents and more.
No. The call is recorded, and you get the recording and a written transcript by email after we finish.
Your team, your web person or you. We don't sell monthly retainers. We tell you exactly what to fix and in what order: what to do this week, this month and over the next 90 days. The walkthrough is recorded, so you can hand it straight to whoever builds your website.
A Search Visibility Report showing whether customers find you when they search on Google, Google Maps, ChatGPT and Perplexity. We check your services in your city and the suburbs near you, look up how many people really search for each one, and compare your reviews with the businesses getting those customers. It ends with a ranked plan your team can follow.